![]() ![]() Third-party data brokers, as opposed to companies that hold the data like Google or Facebook, are also on-selling our data. For instance, Google collects personal online data to target us with ads, and Facebook is likely selling our data to organisations who want us to vote for them or to vaccinate our babies. The data used in this process is often collected from the same groups of people who will ultimately be its targets. ![]() Surveillance capitalism, on the other hand, uses a business model based on the digital world, and is reliant on “big data” to make money. The late 20th century has seen our economy move away from mass production lines in factories to become progressively more reliant on knowledge. Is it time to regulate targeted ads and the web giants that profit from them? …the global architecture of computer mediation produces a distributed and mostly uncontested new expression of power that I christen: “Big Other”. She suggests that surveillance capitalism depends on: The term surveillance capitalism was coined by academic Shoshana Zuboff in 2014. ![]()
0 Comments
Leave a Reply. |